From Beirut
to Munich.

It starts with a family.

My father has been a master jeweler in Beirut for over thirty years. I grew up watching him work — the patience, the precision, the pride he took in every piece that left his workshop. He never made jewelry. He made memories with metal.

When I moved to Munich over a decade ago, I carried that with me. Not as a trade at first — as a way of seeing things. Gifts are not objects. They are moments, crystallised.

Munich became home.

Eleven years in this city. I came to know its rhythms — the quiet discipline, the appreciation for things made properly, the way Bavarians take pride in craft that lasts. It felt right to build something here.

Flor de Oro grew from a simple question: what if you could give someone a piece of jewelry that carried something deeply personal — a name, a portrait, a date — made by hand, made to last, made for them alone?

Three things. No one else does them together.

Personalized jewelry — laser-engraved portraits, names, dates, symbols — in 925 silver and 10K to 18K gold. Everlasting flowers, hand-sourced, that stay beautiful for up to three years. And a free date reminder service, because the most thoughtful people are the ones who actually remember.

We also offer something rarer: a chance to make it yourself. Come to our Munich atelier and craft your own piece with your hands. We are expanding this into the vineyards — imagine making an engagement ring between the vines, before asking the question.

Munich is just the beginning.

We are building something that extends beyond a jewelry brand. An experience platform — city by city, estate by estate — where people do not just wear meaning. They make it.

“Every piece that leaves our hands carries two stories: the one it was made from, and the one it will create.” — Serge Freije, Founder